ESPN Chairman Jimmy Pitaro on marketing strategy for streaming bundles

Uh, you can't just lose people from the cable bundle who then go to the ESPN. You've got to get people who never had cable, I guess, to some extent. >> Is that the audience here.I know it was sort of when venue was up, at least as a thought, that was the thought. It's going to be people who are never, you know, never cord, so to speak. Uh, is that who you're going after.>> That is definitely the strategy. The the marketing is focusing on people that are on the sidelines. People who have cut the cord are peo ...