Company Performance & Brand Image - Cracker Barrel's stock experienced a slide following the decision to change its logo, specifically removing the rocking chair image [1][2] - The logo change has sparked controversy, with some viewing it as a political issue [2][3] - The CEO's gender is contributing to the online outrage surrounding the logo change [3][4] - Bloomberg Intelligence suggests not overreacting to the stock decline, indicating it's unlikely to affect the brand as severely as the Anheuser-Busch situation [6] Market & Trading Activity - The trading volume for Cracker Barrel was 450% (four and a half times) the three-month average [6] - The trading activity resembles the retail trading meme stock mania [7] - The stock's movement may not be based on fundamental reasons but rather on becoming a "political football" [5]
Cracker Barrel Comes Under Fire for Logo Change
Bloomberg Televisionยท2025-08-21 20:47