NWSL commissioner on the fanbase of women's soccer
CNBC Televisionยท2025-08-22 12:30
The place where we're seeing the most traction and the most growth is that young 18 to 49 fan. We skew female, but we have a pretty strong contingent of male supporters. They tend to be technologically savvy, high household income, and really representative of the communities where we play.And for that reason, we've been able to really scale our business with media partners and sponsors because they're the people that buyers really want to reach. ...