Cracker Barrel rebrand blunder: Wharton's Americus Reed on what's next for the dining chain

Cracker Barrel's new logo and $700 million brand overhaul sparking some backlash from customers and critics who say the company is abandoning its country roots. You see the old logo on the left there with the older gentleman, the Cracker Barrel kind of leaning back into things. The new logo, yeah, to put it politely, looks pretty bland.The did the stock did fall about 10% yesterday. Joining us right now with more on what's turning into a major branding blunder is Americas Reed, Wharton School of Professor o ...