Jeep CEO on why the new Cherokee is so important for the company

Product Strategy - The company is reintroducing a midsize SUV to its portfolio, recognizing this as the largest segment in the United States, aiming for a fit between the Compass and Grand Cherokee models [1] - The reintroduction of the midsize SUV is expected to help reverse the sales decline and drive positive momentum [2] - The company plans to launch four new products within the next four months [3] Pricing and Features - The company acknowledges that previously, key features were bundled together, making them less affordable for customers [3][4] - The company has started unbundling features to lower prices and allow customers to purchase only the features they want, such as steel bumpers for off-road use [3][5] - Customers requested the ability to purchase features individually, without being forced to buy bundled options they didn't need [5]