Jeep revives Cherokee model with hopes to reverse six-year sales slump
CNBC Televisionยท2025-08-22 15:30
The return of an American classic, the Jeep Cherokee. Redesigned and on sale later this year with the base model starting at just under $37,000. It will be built in Mexico, and all models will be hybrids.More importantly, the Cherokee is key to reviving Jeep sales. They've dropped for six straight years as new and refreshed models have been lackluster and slow. Meanwhile, competitors like Toyota's Rav 4 and Ford's Bronco have won over midsize SUV buyers.Now, Jeep wants them back with a fresh approach and ho ...