Pixel phones put generative AI in the camera. #Vergecast
The Verge·2025-08-24 14:00

AI in Camera Technology - The industry is integrating AI into camera technology, specifically in smartphones, to enhance digital zoom capabilities [1][2] - Generative AI is being used to improve image quality at high zoom levels (beyond 30x up to 100x), addressing the issue of poor image quality typically associated with such zoom levels [1][2] - The AI processing occurs on the device after the photo is taken, while retaining the original photo [2] Feature Specifics and Concerns - The AI-powered zoom feature, called ProRes Zoom, is currently limited to the Pro and Pro XL models [1] - The AI is not designed to work on people [2] - There are ongoing discussions and debates within the industry regarding the extent to which AI should be used in photography and its potential impact on the definition of a photo [4][5] - The industry is focused on ensuring that AI enhancements remain within the bounds of expected camera behavior, avoiding unexpected or undesirable alterations to images [3][4]

Pixel phones put generative AI in the camera. #Vergecast - Reportify