Independent rapper LaRussell has made millions by allowing his fans to set the prices

Business Model & Independence - La Russell, an independent artist, has released 40 albums since 2018 and garnered over 100 million global streams [1] - He operates under a new model of independence with his team, Good Company, handling audio and staging for local shows [2] - Independence allows funding of one's vision, though it involves constant risk-taking [3] - La Russell uses an innovative offer-based business model with sliding scales for collaborations, merchandise, royalties, and experiences [4] - Independence is driven by necessity rather than a dislike for labels, leading to ownership of everything [7][8] - While La Russell has made millions of dollars, he continues to hustle to build something mega [9] Fan Engagement & Community - Access to La Russell has turned fans into family, fostering deeper connections [5] - His concerts attract a diverse audience, spanning ages from 1 to 100 [6] Artistic Vision & Control - La Russell's success stems from being himself [5] - His independence allows for true artistic creativity without fitting into a structure or mold [7]