Why E.l.f Beauty bought Hailey Bieber's Rhode for $1 billion

Did Elf Beauty make a mistake buying Haley Bieber's Road for a billion dollars, especially now that tariffs are increasing the price of doing business. ELF Beauty has raised prices by $1 because of the tariffs, which might not seem like a big deal, but it's known for its affordability. It's the second time it's done this in 3 years, but E.L. F. has also built a devoted fan base, especially on social media.Customers say they love the company's transparency and creative ads, but most of all, people think of E ...