Behind China's 'blind box' craze

Even China's greatest sage is getting in on the blind box craze. We're here at the main Confucian temple in Beijing, and the shop here is selling a range of blind boxes. So, I just bought this blind box with strawberry ice cream and a blessing from Confucious.Let's see what he says. Here we go. And Confucious says, "I'm a top student." The mania over these mystery boxes is catching on across the economy with everyone from travel agents to supermarkets offering their own versions.Beijing based PopMart is at ...