Inside Hooters’ $30M Pivot From ‘Breastaurant’ to ‘Wholesome’

I have heard for the last 20 years, well, my wife wouldn't let me go in there. - [Narrator] For years, Hooters has been operated by two different companies. One owned by private equity that emphasizes the brand's sex appeal.And the other, which includes the original founders, that says the restaurant is actually family-oriented, and always has been. After filing for bankruptcy earlier this year, Hooters says it's trying to bring all its restaurants back to that purportedly more wholesome vision. And this ...