Build Business Without Knowing What You're Doing | Holly Natasha | TEDxUniversitas Ciputra Surabaya

Key Principles for Starting a Business - Face your fears to overcome the most common barrier to starting a business [6][7][8] - Own your mindset by shifting perspective and recognizing existing privileges [9][10][12] - Understand the market by identifying problems experienced by many people [15][16][19] - Navigate with a long-term vision to guide decision-making and risk assessment [20][21][24] - Decide what matters by prioritizing tasks and saying no to distractions that deviate from the vision [25][26][27] - Execute your ideas by starting with what you have and improving along the way [28][29][30] - Refine and repeat the process of building a business by continuously seeking feedback and making improvements [31][32][35] Practical Advice for Entrepreneurs - The failure rate of businesses is statistically high, but success is still possible with the right approach [3] - Good business ideas often stem from problems experienced by many people [15] - A business vision helps determine which risks are worth taking [21] - It's crucial to focus on influencing rather than being influenced by trends [26] - Don't overthink execution; start with what you have and improve later [29][30] - Even billion-dollar companies like Instagram started small and evolved over time [34]