The denim war of 2025 is in full swing, and Lucky Brands is joining in

And Mark, you bring up denim and I want to talk a little bit about what we're seeing in the apparel space when it comes to what's going on, of course, with American Eagle, their denim ad with Sydney Sweeney. You saw seemingly a response from Gap over the weekend with their own denim ad. I wonder as the CEO of Catalyst Brands, how you approach advertising in this day and age.>> Last week, you also saw us introduce our Addison Ray in our Lucky Brand stores, you know, denim focused. and Addison. Um, we actuall ...