Reed: It's not just a logo. To the world, it's a symbol of identity

All right. So, what do you make of this whole Cracker Barrel saga? I mean, it's just the logo. They also made some menu changes in all fairness, but it's just a logo. Why do you think it drew such eye from people? And why do you think there was such a big stock reaction? >> Yeah, I love that point, Frank. It's not just a logo. And so, you know, it we to us, we would think, yeah, it's just a picture. It's just a graphic. Uh to the world, it's a symbol. It's a it's a sense of self-expression. It's something t ...