X @wale.moca 🐳

Plus I think brands are missing out if they don't hire more talented smaller/medium creators.1) Growing together can be beneficial for both the brand and the creator.2) You get someone who is much more organically aligned.3) It's commercially more interesting aka cheaper.We will probably see more of this soon as the relevant, bigger creators slowly disappear from the marketwale.moca 🐳 (@waleswoosh):In recent weeks, many prominent CT creators have taken on leading positions in the industry.Very cool to see.B ...