Cramer's Stop Trading: Chipotle Mexican

Retail & Restaurant Performance - Some companies like Ali's and Dollar General are performing well [1] - Chipotle is facing challenges due to perceived high prices [1][2] - Chipotle is offering a group meal option at approximately $8 per person [2] - Chipotle is experiencing negative sales, indicating customer preference for more affordable options [2] Consumer Behavior & Economic Trends - Consumers are seeking bargains and value, favoring options like Burlington and Olive Garden [2] - A significant portion of consumers are unwilling to pay high prices for meals, such as $28 for a burrito bowl with delivery [4] - Some consumers prefer cheaper alternatives like McDonald's value meals [4] - The market is bifurcated, with a segment of consumers prioritizing lower prices [5] - High employment rates exist, but affordability concerns influence consumer choices [6] Competitive Landscape - Cava and Sweet Green are also considered expensive, costing around $15-$16 per meal [4][5] - Brinker offers a more affordable option with a $10 burger [4]