How Back-to-School Shopping Influences Retailers and Consumers

We're in the midst of the allimportant back to school season right now. How important is that for these retailers and kind of what can we read into it. >> It's extraordinarily important. It's second only to holiday.You have to get these kids in clothes, you know, before they go to school. So, there's kind of we like that kind of deadline because they can't really wait forever for the the great price. Although, we are seeing it very promotional already.Everybody's trying to kind of get ahead of each other. > ...