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Matcha shortage hits as tea's popularity soars
NBC Newsยท2025-08-28 15:51

Bay Area matcha lovers like much of the world can't get enough of the popular Japanese green tea. But it appears the Bay and the world might love it a little too much. It now is in such short supply that some Bay Area businesses say they can't get anymore.That's because Japan, where nearly all of the world's matcha is produced, has significantly less supply than usual after experiencing its hottest year on record and a significant drop in the number of matcha growers. On top of that, global demand continues ...