“Did Cracker Barrel need to change? Absolutely, 1,000%.”

Brand Strategy & Change Management - Change is crucial when performance is lacking [2] - Brands use iconography, campaigns, language, and products to signal new meanings [1] - Segmentation is essential because businesses cannot target everyone [2] - Cracker Barrel needed significant change, potentially 10,000% [1] Brand Identity - Brands are vessels of meaning, aiming to resonate with people [1]