PepsiCo Boosts Stake in Celsius
Thanks for joining us on this Friday in August. What do we see here in terms of Pepsi's interest in Celsius. Pepsi already has around eight and a half percent in Celsius.Now it's upping it to 11%. You can obviously think that, you know, energy drink is one of the most lucrative non-alcoholic beverage categories. And it's interesting that Pepsi does not have a great track record in here.So Rockstar, like you said, as part of a transaction, will become part of Celsius and Celsius will now manage Rockstar alon ...