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PepsiCo Boosts Stake in Celsius
Bloomberg Televisionยท2025-08-29 15:53

Thanks for joining us on this Friday in August. What do we see here in terms of Pepsi's interest in Celsius. Pepsi already has around eight and a half percent in Celsius.Now it's upping it to 11%. You can obviously think that, you know, energy drink is one of the most lucrative non-alcoholic beverage categories. And it's interesting that Pepsi does not have a great track record in here.So Rockstar, like you said, as part of a transaction, will become part of Celsius and Celsius will now manage Rockstar alon ...