ESPN Bet's FanCenter is key new product launch in sports betting space: Morgan Stanley's Grambling

Market Overview & Growth - US sports books anticipate an 85% increase in handle [1] - Americans are expected to wager $30 billion this NFL season [2] - The overall market is projected to reach a $25 billion GGR (Gross Gaming Revenue) market beyond 2027 [7] - The casino side could be a $15 billion+ market, representing 18-20% growth over the next 3 years [8] Key Players & Competition - FanDuel (owned by Flutter) and DraftKings dominate the US sports betting space and have seen double-digit gains in their stock price this year [2] - Bet MGM, jointly owned by MGM and Antain, has reversed course and is showing profits, holding third place in market share [3] - Caesars' digital business is also posting profits, but its shares are down almost 20% year-to-date [3][4] - Companies face competition from smaller competitors like Penn, Rush Street Interactive, predictions markets, sweeps casinos, and offshore books [4] Strategic Opportunities & Challenges - Predictions markets present a longer-term opportunity for companies like FanDuel, which has partnered with CME Group to launch non-sports exchanges [9][10] - The lack of legalized sports betting in populous states like California and Texas represents "money left on the table" and potential tax revenue [11][12]