Michael: 'What’s so woke' about Cracker Barrel?

Brand & Marketing - Cracker Barrel faced backlash over logo redesign perceived as "woke" by some, leading to a reversal [1] - Following the logo controversy, Cracker Barrel reportedly removed DEI and Pride pages from its website [2] - The company's actions highlight the impact of culture wars on corporate branding and marketing strategies [2] Financial Performance & Consumer Behavior - Cracker Barrel experienced a significant drop in profitability in 2024 [5] - The company's financial performance may be linked to consumer reactions to its brand image and marketing decisions [5] - Target is facing a boycott due to consumer dissatisfaction, potentially impacting its profitability [7] - Target's profitability may be declining, potentially leading to store closures [8] Competitive Landscape - Target's situation is compared to Cracker Barrel's, but with a larger national customer base [8] - The scale of customer base and geographic concentration are factors in how companies respond to consumer sentiment [8]