Viral U.S. Open moment raises brand awareness for alternative asset manager Blue Owl

Private markets are going public, at least when it comes to a new marketing push from the industry. Leslie Picker here with more on what's driving this trend. Leslie.Hey Sarah. Yeah, brand awareness is a relatively new concept for the 50-year-old world of alternative assets. Historically, the industry opted for a much much lower profile, but that's changing and it's changing quickly with the industry delving into more retailoriented channels.Uh for today's first edition of CNBC's new franchise, Inside Alts, ...