From Scrolls to Souls | Tanmoy Acharjee | TEDxAssam University

AI in Digital Marketing - Digital marketers are leveraging AI to understand and influence consumers [1] - AI is redefining human connection in algorithmic marketing [2] - Incorporating attractive words into marketing strategies can attract consumers [3] - AI helps personalize offers based on consumer behavior, as exemplified by Zepto [4] - AI is becoming mandatory for digital marketers, marking a shift from traditional methods [5] - Startups need sophisticated marketing strategies, and AI can assist in this task [6] - Proper targeting and segmentation are crucial for successful marketing campaigns [7] - AI provides suggestions and learns from user data, as seen in Netflix [8][9] - Digital marketers and agencies need to be educated on AI to compete globally [10] Ethical Considerations - Transparency and data privacy are crucial when incorporating AI in marketing [11][12]