Signet(US:SIG) CNBC Televisionยท2025-09-03 00:05Financial Performance & Forecast - Signet Jewelers reported a healthy revenue and earnings beat, leading management to raise their four-year forecast [1] - Signet Jewelers repurchased 59 million shares in 2017, which decreased to approximately 40 million shares currently [21] Brand Strategy & Positioning - Jared is positioned as the brand embodying "inspired luxury," offering both finished merchandise and on-site craftsmen for custom designs [5][6] - A custom ring inspired by Taylor Swift's ring was created at Jared in six days, priced at $100,000 [6][7] - Kay Jewelers is positioned for milestone gifting and reaches the broadest cross-section of America, catering to various gift-giving occasions [8][10][11] - Zales is being repositioned towards self-purchase and fashion, with a lower price point and more fashion-inspired designs, while still retaining a bridal component [8][9] Diamond Market - The company distinguishes between natural and lab-grown diamonds, recognizing demand for both [12] - Natural diamonds are preferred above the $5,000 price point, appealing to customers seeking to hold value as an asset [13] - Lab-grown diamonds are popular below the $2,000 price point, emphasizing emotional value, and are critical for extending the fashion jewelry category [13][14] Gold Market - Customers understand the value of gold and are willing to invest in it, making it a permeable category for price transfer [16] - The impact of high gold prices is felt more in the Banter business, where price points are $100 and below [17] Online Business - Core brands like Kay and Jared continue to drive growth in the online business [18] - Blue Nile is showing healthy progress and growth [18] - James Allen requires work to reset customer strategy, pricing, promotions, and assortment architecture [19]