McDonald’s brings back Extra Value Meals

Value Strategy - McDonald's is reintroducing value meals, including the Extra Value Meal, to attract customers [1] - Eight combo meals will offer customers a 15% saving compared to purchasing items separately [1] - Limited-time offers include a $5 sausage McMuffin with egg meal and an $8 Big Mac meal [1] Market Dynamics - The move is part of a broader "value war" among big chains to attract inflation-affected consumers [2] - McDonald's acknowledges a "two-tier economy" with lower-income consumer traffic down double digits [2][3] - Consumers are facing increased financial pressure from housing costs, car costs, and student loan repayments [3][4] Future Plans - McDonald's is planning more deals for November [4]