CNBC’s Official NFL Team Valuations 2025: Here’s how the 32 franchises stack up

NFL Team Valuations and Trends - The average NFL team is now worth $765 billion, an increase of nearly 18% compared to last year [1] - The Dallas Cowboys are the most valuable NFL team, worth $125 billion, almost $2 billion more than the next most valuable team [1] - Private equity investment in the NFL is increasing, setting a floor on valuations and adding liquidity [3][4] - Limited Partner (LP) stakes are now being valued close to control valuations due to the presence of private equity [4] - Teams like the Eagles and 49ers have seen record valuations for small pieces, at $83 billion and $86 billion respectively [5] - The New York Giants are considering selling a 15% stake at over $10 billion valuation [5] Financial Health and Revenue Streams - NFL teams are generally very profitable, unlike some NBA teams that are losing money [9][10][11] - Media rights are a significant driver of NFL team value, and the league's intellectual property is considered far from being fully exploited [8] - The LA Rams have a high debt percentage (28% of value) due to privately financing their new stadium, but they are generating significant sponsorship revenue, approaching $200 million [12] Market Outlook - The NFL's deal with ESPN involves giving the NFL 10% of the network to maintain the rights and facilitate the transition to streaming [9] - Investors are willing to invest hundreds of millions in NFL teams, anticipating future revenue growth and increased team value [7]