In hiring reversal, humans are getting jobs fixing AI sloppiness
NBC News·2025-09-04 18:00

AI Impact on Labor Market - Generative AI's rise sparks concerns about worker replacement across industries, but a new category of work is emerging to fix AI's mistakes [1] - An MIT report indicates that 95% of generative AI pilots implemented by companies are yielding zero return on investment due to mistakes in AI-generated content [2] - Demand has surged across major freelance platforms (Upwork, Fiverr, Freelancer) for creative work requiring a human touch, including blog writing, graphic design, and web design [7] Business & Industry Trends - Graphic designers are experiencing a boom in business due to AI-generated content needing correction, but clients are often unwilling to pay the same rates as before [4][5] - Companies are facing a backlash from consumers who perceive AI-generated advertisements as low-budget and lacking human effort, potentially impacting brand image and sales [9][10] - Brands using obviously AI generated content risk appearing low budget and as if they don't value human labor [10] Future of AI and Human Collaboration - There are concerns about the long-term demand for human correction of AI as AI technology improves, but artists argue that AI cannot replicate human creativity and artistry [7][8] - The industry is questioning whether companies will reverse their reliance on AI as they recognize its limitations and the negative impact on brand perception [9]