Entrepreneurs Don’t Take Risks—They Calculate Them | Tanya Hapsari | TEDxTelkom University

Entrepreneurial Mindset - Entrepreneurs don't simply take risks; they calculate them, emphasizing the importance of informed decision-making [2][3] - Real bravery in entrepreneurship involves understanding risks, preparing wisely, and moving forward with calculation, not blind courage [12][24] - The industry highlights that entrepreneurial thinking is valuable not only in business but also in daily life, as individuals constantly make transactions involving time, energy, and emotions [23][24] Risk Management - The industry identifies two types of risks: those that are foreseen and those that are not prepared for, stressing the need to anticipate and mitigate potential challenges [9] - A key takeaway is that hope, feelings, and patience alone are insufficient; calculation is essential to avoid mistakes [8][9] - Mitigation strategies include buying ingredients weekly instead of monthly to avoid waste and building emotional resilience to cope with rejection [19] Decision-Making Framework (4 Ms) - Market: Assess real demand by determining if people are willing to pay for the product or service and whether a new skill is useful [13][14] - Margin: Consider not only monetary profit but also the investment of time, energy, and mental space, evaluating if the return is worth the investment [15][16][17] - Mitigation: Accept that bad days will occur and focus on minimizing risks through preparation and resilience [18][19] - Momentum: Evaluate whether an action will move you forward, even if only slightly, focusing on learning and experience gained from failures [20][21] Common Mistakes - Buying too much inventory without knowing the real demand [10] - Investing energy without knowing the return [10] - Jumping into something exciting without building a safety net [11]