How 'fashiontainment' is giving retailers a boost

Denim Market Trends - Denim is experiencing a resurgence, with collaborations resonating with consumers and driving trends [5][6] - Western wear is gaining popularity and influencing denim trends [4][5] - Gap's denim campaigns and upgrades are leading to more full-price sales [7][8] - Levi's is experiencing higher average selling prices and less discounting due to effective campaigns [8][9] Brand Performance & Strategies - American Eagle's Sydney Sweeney campaign has been highly effective, driving sales despite controversy [1][9] - Gap's collaboration with K-pop group Cats Eye has driven record-breaking response for the brand [2][3] - Athleta is struggling to regain its "cool factor" and compete with brands like Bori, Aloe, and Lululemon [10][11] - Lululemon is experiencing a slowdown in the US due to increased competition and brand dilution [11][12] Retail Outlook & Challenges - Apparel brands anticipate price increases due to tariffs, potentially up to 15% [13][19] - Value-oriented retailers like TJX, Costco, and Walmart are expected to perform well as consumers trade down due to inflation [19] - Brands like Ralph Lauren and Coach have been successful in selling at full price and raising average selling prices [15] Potential Opportunities - Taylor Swift is suggested as a potential celebrity for future denim or other brand campaigns [18] - Nike is showing signs of a comeback with more full-price selling [16]