How 'fashiontainment' is giving retailers a boost

Retailers came claws out ahead of the back to school season with dueling celebrity denim ads as a battle for the few dollars that choosy consumers are willing to dole out. American Eagle Sydney Sweeney ad used controversy to boost sales in its latest quarter. While Levis's they leaned into its synergy with Beyonce.Meanwhile, Gap tapped into the younger audience with K-pop group Cats Eye. Gap Inc. CEO Richard Dixon had this to say about the collaboration on Yahoo Finance last week. This campaign which launch ...