X @Easy

Pricing Strategy & Risk Assessment - A potential increase in storage size could negatively impact the "NO" play, representing a gamble [1] - Maintaining the base model price at $799 is crucial for offsetting potential losses [1] - A more aggressive gamble involves the pro model increasing in pricing [1] Manufacturing Cost Analysis - Apple's return to aluminum from titanium for the iPhone could significantly reduce manufacturing costs, with aluminum being 90-95% cheaper [2] - The switch from titanium, despite larger storage and better tech, is a significant factor influencing pricing [2]