Starbucks CEO Brian Niccol on potential price hikes in 2026
CNBC Televisionยท2025-09-09 14:23
When you came into this role, you committed to no price hikes in 2025. Are they on the table in 2026. You know, look, I think the way we think about this is we always want to make sure we're smart about how we have to take price.Um, ideally, we did not move any price over the last year. Uh, we had to remove a lot of discounting out of the business, which was not effective. And so, you know, we're resetting the value proposition uh for our customers.But I think what I'm most excited about is we're seeing tho ...