Active ETFs draw in younger investors

Shelley, this is the latest evolution in this kind of uh progression in the ETF business over the last couple of two or three decades at this point from almost being focused exclusively on passive or index type tracking instruments to now seeing a boom in the number of these active managed ETFs. What exactly has been the primary driver in your mind of that kind of dramatic shift that we're seeing from index passive type investing that appeal to the masses a fire and forget type strategy if you will to now w ...