Fanatics CEO Michael Rubin on sports betting: It could account for 40% of our profits in 5 years

Market Position & Growth - Fanatics' sportsbook is now the third largest player in the US sports betting market [8] - Fanatics is the fastest-growing sportsbook in the US [9] - Fanatics currently holds 8% of the market share, growing from 4% a year ago and 0% two years prior [12] Customer Acquisition & Loyalty - Fanatics' customer acquisition cost is lower than DraftKings or FanDuel [14][16] - Fanatics is implementing a "fair play" policy, refunding bets if a player is injured in the first half of a game [9] - Fanatics will give out $1 billion in fan cash next year, which can be used for bets, merchandise, and collectibles [15][19] Financial Performance & Strategy - The gaming sector is projected to represent 40% of Fanatics' profits in the 5-year plan [27] - Fanatics will lose approximately $300 million this year and $150 million next year, but expects to make several hundred million in 2027 [28] - Fanatics has spent $15 billion since launch, including M&A, and anticipates spending less than $2 billion to reach profitability [28][29] Industry Trends & Competition - Sports gambling is becoming wildly profitable in the US [22] - DraftKings and FanDuel each hold approximately 35% of the market [12] - DraftKings is projected to make $900 million this year, while FanDuel is projected to make $125 billion [22]