Storytelling as a Bridge: Connecting Through Shared Narratives | Aisha Augie-Kuta | TEDxKangiwa

Storytelling Importance & Impact - Storytelling shapes minds, narratives, and worldviews, influencing principles and integrity [3] - Storytelling can have both positive and negative influences, impacting mindsets and actions [5][6] - Storytelling is a powerful tool for branding, personal identity, and community building [10][11][21][31] - In today's social media landscape, the attention span for a story is approximately 8 seconds [9][10] Community & Identity - Storytelling is crucial for communities to voice their experiences and challenge existing narratives [21][22][23] - Personal stories and branding are essential for entrepreneurs, influencing business success [23][24] - Individuals can create new roles and opportunities by defining themselves through storytelling [27][28] - Shared connections and differences within communities can be leveraged through storytelling for support and growth [31] Business & Branding - A brand's story, including logo, colors, and space, is crucial for connecting with the target community [24] - Understanding the target community's access to resources (e g, internet) is vital for business success [24][25] - Storytelling is a soft power that can be used to build communities and influence global perceptions [32]