Why you should take your makeup advice from a blind woman | Molly Burke | TEDxKlagenfurt

Accessibility & Inclusivity in the Beauty Industry - The beauty industry often equates inclusivity with shade range, but it should extend to marketing representation, independent shopping experiences, product identification by touch, and ease of opening [7] - Universal design benefits everyone, not just disabled people, and should be intentionally integrated into product design [9][12] - Including disabled people in the design process leads to innovation and products that are better for everyone [17][19] Market Opportunity - The global disability market exceeds 15 billion people with a disposable income of over 26 trillion in Europe and North America alone [20] - Brands that embrace universal design are more competitive, inclusive, and future-forward, and those that don't are missing out on a significant market opportunity [21] - Disability drives innovation, which in turn drives results and increased product sales [23] Design & Innovation - Tactile markers, clear gradients, and scent cues are examples of accidental universal design that can be intentionally implemented [11][12] - Rare Beauty's accessible packaging, designed with input from a blind woman and considering Selena Gomez's lupus, demonstrates the benefits of inclusive design [15][16] - Universal design is not just about compliance, but about empathy and creativity, adding value to products rather than detracting from them [19]