X @The Wall Street Journal
The Wall Street Journal·2025-09-11 03:21
Brand Image Transformation - Hooters is undergoing a brand image remake following a bankruptcy filing in March [1] - The company CEO states there won't be any more "butt cheeks hanging out," indicating a shift in marketing strategy [1] Leadership & Strategy - Hooters Management Corporation CEO Neil Kiefer is leading the turnaround plan [1]