Il Potere della Moda nell'affermazione dell'identità individuale | Giordano Calza | TEDxLUMSA

Fashion Industry & Consumer Behavior - Fashion serves as a silent form of communication and self-expression, allowing individuals to convey their desired image and values [2][3][7] - The industry emphasizes that consumers often purchase fashion items to showcase them to others, seeking validation and recognition [10] - The industry views fashion as a dynamic and ever-evolving reflection of life, constantly projecting forward [11][12] - The industry recognizes the significant influence of women in driving trends and determining the "coolness" of brands [15] - The industry acknowledges that consumers gravitate towards brands where they feel accepted and understood, highlighting the importance of inclusivity [16] Branding & Business Strategy - The industry suggests that appearing presentable can enhance credibility and create a positive first impression in business and personal interactions [7][8] - The company emphasizes that it sells "self-confidence" rather than just clothing, highlighting the emotional value associated with fashion [9] - The company aims to provide consumers with a means of self-expression and a sense of belonging through its brand [7] - The company values the importance of authenticity and encourages individuals to dress in a way that reflects their true selves [16]