Seeing A 'Disruption' in Footwear: Reebok Co-Founder

Product & Technology - A first-of-its-kind experience in Times Square allows scanning feet to create 3D models, capturing detailed information for custom orthotics and shoes [1][2] - The company offers fully custom-made 3D printed shoes, delivered in 4 to 6 weeks, representing a game changer for footwear sizing [3] - The company's Luminaires sneaker, a fully custom-made shoe, is priced at $189, competitive with traditional sneakers [20] - The company also offers slides, with the version one priced at $119, making personalized footwear more accessible [21] Manufacturing & Geopolitics - 3D printing enables manufacturing shoes anywhere, including America, potentially disrupting tariffs and traditional production models [5][6] - The company is actively planning to produce 100% American-made footwear using 3D printing, reducing reliance on labor force [7][8][9] - The company aims to improve 3D printing speed, targeting a reduction in printing time per shoe from approximately 12 hours to 1 hour [14] Market & Consumer Trends - There's a shift in consumer preferences towards comfort and personalized fit, moving beyond just styling [4][17] - The company focuses on comfort and easy-to-wear footwear like slides and clogs, offering personalized measurements [17] - The company is exploring different variations of 3D printed shoes, including performance and comfort options [18]