The Business of Sports Investing
Bloomberg Television·2025-09-13 17:01

Valuation & Market Perspective - Some argue sports valuations are in a bubble, potentially explaining investment success [1] - Redbird founder, owner of AC Milan, questioned sports valuations earlier this year [1] - Such arguments often stem from a lack of information or insecurity among potential investors lacking regulatory approval [2][3] Financial Performance & Investment Analysis - Over the past 5 years, North American major league club values have appreciated approximately 14% annually since institutional investment was permitted [3] - This appreciation rate is less than the S&P 500's performance [3] - Sports asset performance offers low leverage and negative correlation to traditional and alternative asset classes [4] - Investing in sports provides beta, reducing risk and enhancing returns in a diversified portfolio [4] Company Strategy - The firm aims to deliver alpha to clients by providing beta, leveraging unique capabilities [4]