Plant-Based Breakthroughs in the Culinary World | Joshua Ng | TEDxTSIS

Company Overview - Griff Technologies is a Hong Kong-based startup innovating in Asian plant-based foods, focusing on plant-based fat and protein [1] - The company is Hong Kong's first becertified food manufacturer [1] - The company's plant-based seafood targets the Asian food category, focusing on proteins like pork and chicken, and products like dim sum [11][12] Industry Focus & Motivation - The food ecosystem has a significant environmental impact, with the food supply chain emitting more greenhouse gases than all transportation combined [3][6] - Plant-based alternatives offer a more sustainable way to produce food, using one-tenth of the resources compared to traditional meat production [10] - The company aims to provide a sustainable alternative to traditional meat production, driven by population growth and increasing protein consumption [7][10] Product Innovation & Challenges - The company's first innovation focused on plant-based fat, aiming to recreate the taste and functionality of animal fat in cooking [16] - The company addresses the perception of plant-based foods as overly processed by minimizing the ingredient list and using natural flavorings [18][21][23] - The company optimizes formulations for water-based cooking methods like steaming, particularly for dim sum applications [24] Business Strategy & Partnerships - The company employs a five-pronged strategy to attract established F&B groups, focusing on quality, food safety, brand recognition, government support, and long-term viability [25] - The company partners with leading Cantonese restaurants (Michelin-style) to demonstrate quality and with Disneyland to emphasize food safety [26][27][28] - The company emphasizes local production in Hong Kong to build brand recognition and community support [29][30]