How I rebuilt myself while building my brand | Mudita Jaipuria

Business Overview & Strategy - The business was born from a personal realization of wanting genuine luxury products but being unable to afford them, aiming to change that for other women [1] - The company's idea is to curate surplus designer inventory and offer it at prices that make high-end pieces attainable, focusing on real luxury rather than fake goods [1] - The company started with pop-ups in Delhi, later expanding to new cities like Mumbai, Kolkata, and Hyderabad, and is gradually building an online presence [2] Challenges & Achievements - Initially, designers were hesitant to partner with an untested venture, and customers were skeptical about affordable luxury [1] - The company has successfully helped over 70 brands liquidate more than 4500 Crores (approximately $540 million USD, using a rough conversion of 83.3 INR/USD) worth of inventory [1] - The speaker emphasizes the importance of self-belief and resilience in building a business, especially as a woman entrepreneur and mother [1] Core Values & Lessons - Premium living is about access to beauty, quality, and feeling worthy of beautiful things, not just the price tag [2] - Respect for work comes from understanding its absence, especially after experiencing both having everything and losing it [2] - True luxury is making others feel luxurious, highlighting the importance of making meaningful things accessible to others [2]