How Content Creation is Revolutionizing the Way Businesses Operate | Ankit Bansal | TEDxSIBM Nagpur

Content Creation Revolution - Content creation is revolutionizing business, shifting from traditional advertising to two-way communication [1][2][7] - Businesses are changing, with content creators becoming central, and founders becoming content creators themselves [13][14] - Content is becoming infrastructure, the foundation for businesses [18][20] The Power of Content - Content builds trust, as people trust authentic content from creators and customers more than advertisements [8][9] - Content spreads rapidly, with a single piece of content potentially changing a business overnight [9][10] - Content creation is more cost-effective than traditional advertising, leveling the playing field [11][12] Business Strategy - Businesses need to create content that people care about to succeed [13] - People want to buy from people they can relate to, making personal branding a business strategy [15] - Telling stories is crucial, as people buy stories, not just products [16][17] Future Trends - Investors are looking for community engagement and founder-market fit, not just financials [19] - Hiring decisions are influenced by a company's strong voice, not just a strong balance sheet [19] - AI will accelerate content creation and global scaling [19][20]