Gary Vayverchuk, Stan CEO on The Creator Economy, TikTok

Creator Economy & Platform Dynamics - TikTok is a significant platform for creators and Fortune 500 companies due to its enormous attention and continuous innovation [1][2] - Creators need to build their own business and own their audience outside of any single platform to build a viable, durable business [3][4] - Over-reliance on one platform makes creators vulnerable, highlighting the importance of diversifying across multiple platforms [6] Monetization & Business Strategies - Stan aims to empower anyone to make a living working for themselves by providing tools for building an online business [7][8] - Stan offers tools for $29 per month, including website, courses, subscriptions, and product sales, to help creators monetize their attention [8] - Creators need education and accountability, not just tools, to succeed as entrepreneurs [9] - The individual empire is upon us, with the long tail of monetization enabling individuals to build businesses around their interests [20] - Creators need a tech stack to convert attention into bigger economics beyond ad revenue or brand deals [21] Content & Engagement - Giving value to the audience is crucial; creators should focus on providing value rather than just trying to sell something [14][15] - Creators should be strategic and diversify across platforms, as content that resonates on one platform may not resonate on another [18][22] - Building a resilient brand requires an omnichannel approach, repurposing content to new platforms [23][24]