Prescribing Paints | Bhoomika Ananth

Company Overview - Creativity My Baby My Child is dedicated to beautifying spaces that matter, founded by a full-time professional mural artist and part-time medico [2] - The company hosts workshops where strangers collaborate to create murals in under three hours, beautifying spaces and fostering community engagement [2] Social Impact & Vision - The company aims to replace uninspired murals in government schools with professional designs and vision boards to inspire children [2][3] - The company seeks to change the narrative around public art, engaging the public in its creation and benefiting grassroots communities [3][4] - The company aims to build bridges between different communities through art, connecting people from different walks of life [4] Business Model & Challenges - The company initially faced challenges in securing funding due to the perception that existing CSR activities (painting cartoons) were sufficient [3] - The company overcame funding challenges by hosting self-funded workshops, teaching people to create their own murals at home [3] - The company has hosted over 100 workshops, trained over 4,000 people, and adopted 10 government schools [3] Personal Motivation & Philosophy - The founder's inspiration stemmed from a negative dating experience, leading to the creation of meaningful public art [2] - The company believes in the power of art as a form of self-expression and encourages adults to overcome inhibitions and create [3] - The company emphasizes that creating art, even on a small scale, can empower individuals and inspire positive change [3][4]