Want big change? Start with small steps| Dr. Christiane Schroeter | TEDxFolsom

The floors and lights hummed above me, dull and relentless. Stacks of marketing plans surrounded me, sleek, formatted, grammatically flawless. Each one written like a miniature proposal, dense with citations and textbook perfect headers. On the surface, it was everything I wanted as a marketing professor. But the more I read, the emptier it felt. I ran my hand across the pages, smooth, cool, carefully prepared, but empty. No grit, no voice, no surprise. Another polished assignment. Another quiet check mark. ...