StubHub CEO on all-in pricing

All-in Pricing Impact - All-in pricing is considered a better customer experience in the long run [1] - In the short term, all-in pricing may cause some customers to drop out and not convert [1] - A uniform rule for all-in pricing ensures all competitors must adopt it [1] Revenue Impact - The company publicly lobbied for years to get to all-in pricing [1] - In the first 12 months after implementing all-in pricing, a drop off of about 10% in revenue is observed [2] - After the initial 12 months, revenue is expected to return to normal growth [2] - The initial drop is a one-time hit to conversion, resetting the market [2]