Don’t Be Afraid to Talk About Price

Founders are often very afraid to have a willingness to pay conversation. They feel like if they bring a dollar amount up, it might scare the customer off. But honestly, that's almost always not true.It's so so important to have the conversation with a customer. If I can solve this problem for you and deliver these metrics we've talked about, how much would that be worth to you. You really need to disqualify customers who just aren't ready, able, or willing to buy your. ...