X @mert | helius.dev
mert | helius.dev·2025-09-19 19:29
I'm gonna practice general copywriting thoughts in public, in case it's productive.First up, this ad from Forward (the new and biggest Solana DAT)What I like:- Ticker and name are big and easily readable- Good contrast- The S logo and its color are attention-grabbing- Good geographic locationWhat I don't like:The headline reads: "The World's Largest Solana Treasury Company"First, a quick quote on headlines from Ogilvy (basically the father of advertising) himself:“On the average, five times as many people r ...