Brand Crisis & Response - ARCTERYX issued an apology on Chinese social media platforms regarding a controversial event [1] - The company committed to cooperating with government regulators to review the project's ecological impact [1] - ARCTERYX plans to engage a third-party to assess and remediate the environmental impact [1] - The brand will advance environmental protection and cultural public welfare projects in Tibet [1] - The overseas version of the apology expressed regret for the fireworks display on the Qinghai-Tibet Plateau [1] - The company stated the event was inconsistent with its environmental values [1] - ARCTERYX is communicating with artists and the Chinese team to adjust working methods [1] Public Perception - Some netizens criticized the apology as "insincere," "different internally and externally," and "perfunctory" [1] - Concerns were raised that adjusting working methods with the Chinese team implied shifting blame [1]
X @外汇交易员
外汇交易员·2025-09-21 06:10